Frans Feldberg is professor Data Driven Business Innovation at the Knowledge, Information and Networks research group, Faculty of Economics and Business Administration, VU University Amsterdam. He holds a Ph.D. in online decision behavior. His research is on the interface of business administration, cognitive psychology and information sciences. He is specialized in decision making behavior and collaboration in computer mediated environments. His research projects focus on online decision making, decision support systems, computer mediated communication, and collaboration in virtual environments. He was the initiator and project manager of a multidisciplinary research team that was responsible for the VU University Second Life research initiative. Feldberg has a wide experience as business consultant for national and international companies.