The Digital Transformation Journey requires you to see things differently.

Four Day Program: The Digital Transformation Journey

As more organizations want to engage in digital initiatives, they are increasingly faced with the complexities that emerge once they start with digital transformation initiatives. In this four-day program, participants address the digital transformation journey: we start by addressing different strategies for digital transformation, the ways in which we can organize for innovation, the implementation of digital innovations in existing organizational systems and structures, and we conclude by understanding the ways in which digital transformation and innovation affect work in all levels of the organization.

During four intense and interactive days, participants will gain a profound understanding of the importance of digital innovation for organizational survival. The program will focus on interactive learning by building on real life cases both from research and from participants. At different moments during the program, participants will be able to work on organization-specific opportunities and challenges, and will receive input from a variety of viewpoints and instruments that will help construct appropriate ideas for digital innovations.



  • Digital innovation and strategic opportunities of platforms and ecosystems
  • Value propositions and business models in the digital age
  • Organizational conditions that facilitate or frustrate innovation
  • Creativity processes for developing digital innovation(s)
  • Why and how new (bottom-up) innovations may or may not stick
  • How to cope with existing IT architectures and legacy systems
  • How to overcome organizational barriers to innovation
  • Ethical reflections on the consequences of digital innovation
  • Ways in which managers and employees can work with unexpected consequences of digital technologies for work and organizing

Key Learnings


  • Learn in-depth about the digital innovation landscape, the importance of ecosystems and platforms
  • Learn processes for developing and implementing creative and innovative digital solutions
  • Learn to anticipate potential strategic, technological, and cultural implications of digital innovation


  • Become curious and creative in thinking about new opportunities with digital innovations
  • Become constructively reflective regarding digital innovation and unexpected consequences

  • Be able to identify different business cases for digital innovation
  • Be able to locate and address relevant stakeholders
  • Be able to visualise the changes necessary in the organization to embrace digital innovation

Participant Profile

  • You have at least roughly 3 years of experience, either in public or private organizations;
  • You want to know more about, or are actively involved in, innovation and transformation initiatives;
  • You understand the potential of digital innovation, and would like to develop a more in-depth understanding and approach to cultivate digital innovation;
  • You are highly motivated to understand both the opportunities and challenges of digital transformation.

Dates & Prices


The full four day program costs 2450 euro including coffee/tea, meals, and a concluding networking drink.
Alumni of the Master in Business Administration will receive 10% discount.


The four day program will be held on four consecutive Wednesdays in the Spring of 2018:

  • May 16th
  • May 23rd
  • May 30th
  • June 6th

You will benefit the most if you attend all four days, but if you want to attend only a selection of these days, please contact us for the possibilities. You can contact Nick Oostervink at, or call +31 (0)20 59 89 047
Program overview

Day 1 – Digital Strategy

The Digital Innovation Landscape

We will discuss the specific characteristics of digital innovation and discuss the implications of digital innovation for organizational strategies and the management of innovation. We will also go into the complexities regarding platforms and ecosystems to understand their consequences for businesses.

Data-Driven Business Models

Why are big data and analytics so important for managerial agenda’s nowadays, and why are organizations investing so much in big data and data science? By looking at the challenges and opportunities of big data and analytics, we will discuss the different ways in which data and analytics can be used to create new products and services and fuel business model innovation.
Day 2 – Organizing for Innovation

Innovation Processes

How can organizations facilitate and organize innovation processes? We will guide participants through innovation processes, using different tools from creativity and ideation to prototyping and experimentation. This session will help participants think outside of the box to identify potential relevant areas in their organization that may benefit from digital innovation.
Day 3 – Implementation of Digital Innovations

Aligning Digital Innovation: Implementation, Complexity and Agility

On day three, we will start with a focus on questions of alignment that emerge as digital innovations are implemented in organizations. First, how can new digital innovations be aligned with the existing architecture and legacy systems? We discuss the potential complexities that emerge in organizations when digital innovations are introduced to the existing architecture, like managing increasingly complex IT landscapes and discontinuing legacy systems. Second, how can the IT organization balance its role as digital innovation partner with the more traditional IT management functions? We discuss the idea of the bimodal IT organization, and address questions of how to manage agile development in relation to enterprise architecture.
Day 4 – Working with Digital Innovation

Working with Digital Innovations

Drawing from our own research and from the experiences of participants, we will talk more about the expected and unexpected consequences of digital innovations in the workplace. We will discuss the implications of new technologies such as Robots and AI for expertise and professions, as well as for the organization of work. We will ask participants to work with teaching cases and help reflect such that they are prepared to deal with changes in their everyday experiences at work.