Lunch Seminar: Jani Merikivi “Binge watching: a system usage perspective” June 2nd, 2015

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The KIN research group and ABRI would like to invite you to the following seminar:

Jani Merikivi, post-doc at Aalto University (Finland) and currently visiting scholar at Central China Normal University (Wuhan) will present his work titled “Binge watching: a system usage perspective” at a seminar organized by ABRI and the KIN Research group. Jani Merikivi holds a PhD in information systems from University of Turku (School of Economics) and his research interests cover online consumer technology and services, such as virtual worlds and online television. He has publications in International Journal of Information Management, Information & Management, New Media & Society and Computers in Human Behavior. Prior to his academic career, he has worked in the software industry.

Please see the text below for an abstract of his work.

The seminar will take place on Tuesday, June 2nd between 12:00-13:00 in room BV 1H17(BelleVUe Building) and will include lunch. To register for this event, please send an e-mail to: before May 28th, 2015.

The paper sheds light on the timely topic called streaming TV shows online. In particular, it seeks to conceptualize binge watching, a behavior that refers to devouring multiple episodes of a certain television show in one sitting. Binge watching has grown rapidly since Netflix, an American-based online streaming service, began to premier TV shows in bulks. Allowing an unlimited access to TV shows is expected to have a positive effect on customer retention as users are able to better fit their viewing patterns around their life. To conceptualize system usage in accordance with binge watching, we follow the work of Burton-Jones and Straub (2006) and propose a binge watching model. The model will not only add to system usage research but also provides valuable information on the relationship between system usage and customer retention in the online streaming domain. The contribution and limitations of the study findings are further discussed.