KIN Research and ABRI would like to invite you to a seminar given by David Barberá about Cultural Entrepreneurship and the Role of Visuals in Interactive Frame Alignment Processes.
Summary of his paper:
Until now cultural entrepreneurship research has been limited to the use of verbal stories to legitimate socially constructed meanings as new collective identities or market categories related to entrepreneurial activities. We contribute to this trend of research adding “collective action frames” to this set of socially constructed meanings and analyzing the “multimodal” combination of verbal and visual communication strategies that cultural entrepreneurs employ to legitimize a new frame. By means of a case study about the emergence and development of the anti-plastic movement, we contribute to cultural entrepreneurship research showing how social movements’ instigators can use the strong emotional motivation provided by an specific visual (the photographs of dead baby albatrosses) to gain legitimacy through interactive frame alignment processes (shock alignment, iconologic re-alignment and heroic re-alignment) and thus foster mobilization around an environmental issue.
The seminar will take place on Tuesday 22nd of September in room BV 0H-20 (BelleVUe Building) at 16:00 hours. To register for this event, please send an e-mail to: email@example.com before the 17h of September 2015.
We are looking forward to seeing you there!