The Side of the Platform Economy You Haven’t Seen

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Last week Jovana Karanović was a guest at TEDxAmsterdam Salon where she held a great talk about The Side of the Platform Economy You Haven’t Seen.

The real power of the platform

Platform companies such as Uber, Deliveroo, and Airbnb have quickly disrupted the market, bringing efficiency powered by sophisticated algorithms. However, they have been heavily criticized for their evasive practices. Jovana Karanović shows us the other side of the coin – the platform economy that we may not have encountered, but that is emerging as a counter-movement to the mainstream model and promising a more fair value distribution. Watch the video here.

What to know more?

Are you interested to know more about the research she refers to? You can find a summary of the findings here or you can read the full article, open access available here:

The study ‘Regulated Dependence: Platform Workers’ Responses to New Forms of Organizing’ has been published on April 2, 2020 in the Journal of Management Studies. Authors: Jovana Karanovic, VU Amsterdam; Hans Berends, VU Amsterdam; and Yuval Engel, University of Amsterdam.

Jovana Karanovic:

Jovana is a PhD Researcher at KIN Center for Digital innovation at Vrije Universiteit Amsterdam. She is founder of Reshaping Work and Platform economy expert